When design expertise meets business mastery

We help design-centric enterprises thrive
& create positive impact

The problemS we are solving

Given the exponentially changing business landscape, early-stage businesses often face diverse challenges. Many feel stuck when it comes to scaling the business to go beyond status quo and face:

• Lack of a comprehensive and structured approach to business strategy, planning, and growth

• Inability to access mentors who can share their experiences and provide fresh perspectives

• Feeling alone without an ecosystem of fellow business owners to bounce ideas around

WHAT ENTREPRENEURS AND SME OWNERS NEED

KNOWLEDGE

Learn from a comprehensive curriculum of critical business fundamentals to grow your business to the next level

MENTORSHIP

Interact with mentors from a variety of industries and get the chance to work directly with them

COMMUNITY

Join a supportive community consisting of fellow business owners and mentors for regular events and on-going sharing

OVERVIEW OF AMPERSAND

Ampersand is a Singapore-based accelerator. If you have unleashed the power of design in your products to bring positive impact to the world, and now want to scale your company globally, we want you in our programme.

The programme consists of online learning, weekly workshops, and a 5-day Boot Camp. Mentors will share their experiences and help you move ahead.

We help founders and leaders sharpen your business models, map growth plans, and be part of a supportive ecosystem of fellow business owners & mentors.

MISSION
Empower creative founders to drive business growth by deepening their business know-hows and being part of a supportive community.
VISION
Catalyst for design businesses to scale their positive impact on people, planet and culture.

PARTICIPANT FEEDBACK

ALI SAHIWALA

FOUNDER & CREATIVE DIRECTOR, REHLA DESIGN
AMPERSAND, JUNE 2019

" Lessons shared were well-connected; it resonated with us, no matter how new/established we are. There was a lot of value and enthusiasm that the instructors brought.. appreciate the immense time and effort put in to get mentors, establishments and the broader community to help us."

LIEW YU HUA

FOUNDER, SECRET LIFE OF TREES
AMPERSAND, JUNE 2019

" (G)ave me the opportunity to step back and further refine my plans so that i am not blindly churning out work that do not accurately address the paint-points faced by my customers ... helped me understand how building a business is vastly different from simply offering a product or service."

AMPERSAND 2020

Ampersand is for you if your business

Is a design and creative startup / SME

Has original products with desirable design

Already has first products and initial customers

KEY DATES TO NOTE

Applications: 23 Mar - 16 Aug 2020
(Early Decision submission by 12 July)
Ampersand Academy (online & offline learning):
01 Sep - 02 Oct
Boot Camp (in-person): 05 - 09 Oct

Note: With the Covid-19 situation, we may change the program format by either having Ampersand Academy entirely online, or postpone the program by a month. We will evaluate the situation in mid June and provide an update then.

PROGRAMME SCHEDULE

PHASE 1 | Ampersand Academy (01 Sep - 02 Oct)

Week 1: Orientation and Business Growth Canvas
Week 2: Customers
Week 3: Product-market fit 
Week 4: Revenue
Week 5: Marketing and sales

PHASE 2 | Boot Camp (05 - 09 Oct)

Workshops
Guest lectures
Working sessions with mentors
Demo Day

PHASE 3 | Community

Mentorship
Bi-monthly sharing
Guest lectures
Assistance in building connections

FACILITATORS

TAY KAE FONG
Programme Director

Kae Fong has over 15 years of experience in management and brand consulting. He is also an entrepreneur and co-founded a bioinstrumentation, mobile app, and cleantech startup. Having spent time in Silicon Valley, Kae Fong is a believer of how entrepreneurs and disruptive solutions will improve the way we live and save the planet.

KWOK WAI LOY
Facilitation & Teaching Team

Wai Loy is a veteran educator with more than 15 years of experience teaching management, leadership, and communications in tertiary institutions including NUS, Ngee Ann Poly, Singapore Poly, and SMU. Before her academic career, she held general management and learning & development roles in Canada.

KAY ALCANTRA
Facilitation & Teaching Team

Kay is a supply chain expert, and was Chief Strategy Officer of LBC, the biggest logistics company in the Philippines. She subsequently headed their spin-off that focuses on eCommerce logistics, QuadX, giving her unique perspectives from both strategizing for a large corporation and getting a startup off the ground.

FEES

No fee required for application
Ampersand is run in collaboration with DesignSingapore, so participants pay a subsidised fee of S$985 per person
• 20% off for co-founders (up to 3): S$788 each

Early Decision: Get 15% off if you apply before 12 July 2020
• Founder: S$837 per person
• Co-founders (up to 3): S$670 each

PARTNERS

DESIGN PARTNER

Grow your business with Ampersand

Join us now and upgrade your business

APPLY